Paid Media & Conversion Performance with Measurable ROI
Where it Started
Paid budget without proof of return is a hard sell internally. The client needed paid media that produced measurable ROI: more conversions, lower cost per click, and a lower cost per conversion.
Regional performance was uneven, with IMEA in particular underperforming, and stakeholders had no real-time view into what campaigns were actually doing.
How we work
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We established conversion tracking and a performance baseline by region.
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We restructured campaigns and bidding around conversion efficiency, with a focus on turning around IMEA.
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We drove measurable conversion gains and stood up real-time dashboards for ongoing visibility.
What we achived
- 17,000+ conversions delivered.
- 1,450% IMEA conversion increase with a 29.7% CPC reduction.
- $1.39 cost per conversion, an efficient and defensible ROI.
- Real-time Looker Studio dashboards giving stakeholders always-on visibility.
- Every conversion was a qualified inbound lead captured through online form submissions.
Answers to common Questions
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By tracking qualified conversions and tying spend to them, then reporting it in real time. Here that produced 17,000+ conversions at a $1.39 cost per conversion.
By restructuring campaigns and bidding around conversion efficiency rather than clicks. Cost per conversion came down while volume grew.
By rebuilding the IMEA campaign around intent and conversion efficiency, which drove a 1,450% conversion increase alongside a 29.7% CPC reduction.
It lets stakeholders see performance instead of assuming it, so budget moves to what works. Live Looker Studio dashboards made performance always visible.
Yes. With conversion tracking and live dashboards in place, budget decisions stay data-led and ROI stays visible as campaigns scale.
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